Earlier this month Lexus revealed their breath taking new invention – claiming, to make “the impossible, possible”
Taking to Twitter in early August, Lexus unveiled an actual Hoverboard – the stuff that all budding Marty Mcfly’s have been dreaming of for 30 years.
— Lexus UK (@OfficialLexusUK) August 4, 2015
PR blurb told us that they had “worked with experts in super-conductive technology to create one of the most advanced Hoverboards the world has seen”. Made from the same materials as the luxury car and borrowing some of the Lexus design cues (including the signature spindle grille) Lexus International Executive Vice President, Mark Templin, explained why Lexus should be the brand to innovate in this way, saying “At Lexus we constantly challenge ourselves and our partners to push the boundaries of what is possible. That determination, combined with our passion and expertise for design and innovation, is what led us to take on the Hoverboard project. It’s the perfect example of the amazing things that can be achieved when you combine technology, design and imagination.” They then quickly teased us with a soupçon of the science behind it with these natty graphics…
But now you can watch the full story to find out just how they did it
Caution: contains science speak that some viewers may find impenetrable
— Lexus UK (@OfficialLexusUK) August 12, 2015
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